Every summer in Malaysia artists from different part of the world partecipate to the Georgetown Festival, a month-long celebration of arts, culture, heritage and community.
For the 2015 edition, the american artist Magda Sayeg, sponsored by Design Village Penang, partecipated to the event through a series of yarn bombing installation dissaminated throughout the city.
As part of TempleLab, a design group lead by Richard Hsu, we assisted the artist in the realisation of her artworks, taking care the management, organisation and assistance during the festival period. The specific project focus was on documenting the process and producing a captivating storytelling for social media.
As part of the tasks I developed the brand identity and graphic style of the communication, adapting it for different medium, contributed to the realisation of the physical project and assisted the artist during her staying.
George Town is an UNESCO World Heritage Site, the Festival transforms the city into a global stage, showcasing world-class performances, installations and collaborations from international and local artists alike
Project realised in collaboration with Magda Sayeg, Richard Hsu, Tim Jäger, Luca Magnani, Zhongding Cui and Chao Gu